This is a beach soccer brand, which I conceptually developed. I formulated a branding strategy considering the competition and developed an appropriate market segmentation. This strategy would hopefully be effective within a local market, then implemented and taken overseas to reach an international market.
Soccer Sandz had a strong identity and perceived quality demonstrated through its logo, colour scheme, stadium architecture and the close links to the essence of a South American holiday lifestyle. This would be essential in generating loyalty and retention among customers.